Fashion is an ancient concept of India. It is as diverse as the culture and tradition of India and is believed to be changing with the time and trends. More so because, India has the influence of western colonialism, foreign traders, Islamic and Greek invasion.
Indian fashion with a foreign touch, makes it difficult to find out the difference form the original. Simultaneously, a trend may disappear with time, but does not become completely extinct. It has chances of coming back again after a few years.
With the passage of time, the arena of fashion has become completely drive n by the consumers choice and preference, thereby globalizing age – old Indian era in world market.
In fact, Indian trends are greatly influenced by the Indian economic growth. The increasing purchasing power of the middle class has brought trends within the reach of trend setters of the Indian society.
Therefore to understand how it has made a distinct mark in the global stage let the fashion descend from 50s and 60s.
Fashion in 50s and 60s
The year 50s and 60s, India has though not a very colorless, but the fashion was graceful and stylish. No particular label, designer or models were relatively very popular during that period of time. But whatever attire people would theme into, the value of it would be based upon the quality of its fabric and not by who made it.
Fashion in 60s
Women preferred wearing tight Kurtas and Churidars during the 60s. Coated Polyester was in vogue in those days.
Fashion in 70s
With the 70s, some of the leading actors like Amitabh Bachchan and Rajesh Khanna made bell – bottoms very popular as trendy wear of the time. They were also great inspirations behind making bold colors absolutely fashionable during the time.
By the end of 70s, the disco culture also started affecting Indian minds.
Fashion in 80s
Ravissant in Mumbai is the first opened fashion store during the early 80s. This marks the beginning of the new era of fashion. The trend setters of India, got a chance to choose from a wide range of designs and started identifying designers like Calvin Kelin, extremely popular fashion during that time. More designer store options gave Indians a wide variety of choice.
Fashion in 90s
The year 90s, saw huge evolution of models and designers, who came up with new ideas and designs. Various kind of fabrics and apprels became easily available and affordable and slowly become globally famous. With Sushmita Sen and Aishwariya Rai, all the leading the international beauty contest winners, Indian trend was all set for a huge global break.
Fashion in the Recent Past
In the last few years, companies like Nike and Reebok have made their mark in the Indian markets. Some of the internationally popular shows like Lakme India Fashion Week and Wills Lifestyle have created platforms for designers to show their talents across the world. Internationally famous Indian designers like Manish Malhotra, Ritu Beri, Rohit Khosla and other get an opportunity please their viewers with their designs in such events.
These days designers obtaining designer degrees from abroad have brought global perspective India’s fashion circle. These designers have also introduced Indian fashion in the international market, thereby making Indian fashion designers popular amongst the global audience, thus making Indian fashion creating distinct mark in the global stage.
Souvik Das, author of the article invites you to share your thoughts on the topic. I am an integral part of an e-commerce platform named Kiukart that encourages Indian handlooms and handicrafts across the world. It will be a pleasant part to visit https://www.kiukart.com and find the best suited items of Indian Fashion